Now that we’ve covered how to write compelling content for your appeal letters , let’s discuss the other details of your campaign. In my research, I have found that many fundraising professionals ask these common questions: How Often Should I Send Appeal Letters? The frequency that you should send appeals...

Appeal letters are considered a crucial aspect of any nonprofit’s fundraising plan. The Internet has certainly changed the way organizations raise money, but experts still say that direct mail is here to stay. It’s the end of the year, which means that Americans will receive an onslaught of appeals....

I can't believe our 10th Conference for Nonprofits is just a few days away! There's still so much to get ready, but I'm really getting psyched to see all the peeps coming into town. And while networking is a key benefit of BBCon, it's really the sessions that everyone is excited about...

Thank you to everyone that attended our conference in London - 12th and 13th October. We reworked the Arts and Culture track this year, as part of the wider Relationship Management Conference. A significant element of the programme were guest speakers, from Arts and Cultural organisations across the...

One of the sessions at November's Blackbaud conference will be Effective Pricing and Discounting Strategies for Arts & Cultural Organizations. With that in mind, we wanted to gather as much feedback as possible to tailor the session to your needs. If you can, please check out the quick, five...

"Buzz" as it applies to Advertising and Public Relations is defined by Wikipedia as the following: Marketing buzz or simply buzz is a term used in word-of-mouth marketing. The interaction of consumers and users of a product or service serve to amplify the original marketing message. Some describe...

A couple weeks ago, we had a rip-roaring conversation about Twitter on The Baudcast . We gave Twitter center stage for the entire episode, and picked a couple of topics we know people often have questions about. Wendy Harman (American Red Cross), Danielle Brigida (National Wildlife Federation), Anna...

My colleague Chad recently wrote about 6 Dogooding Webby Things Your Nonprofit Should Check Out , and I wanted to show how quick and easy it is to implement one of those webby things, the Facebook Fan Box. It's not a fit for every organization, but if you have a strong Facebook presence and want...

The Cornell Lab of Ornithology is looking for an intelligent, high-energy person to come lead our Membership Team. The Lab is the world's leading bird organization with over 46,000 people giving financial support in the last 24 months, and 35,000+ active members. In addition we have hundreds of thousands...

The Internet, nonprofits, and cause-based action have been natural partners since day one, not unlike peanut butter and jelly...and, um, more jelly. So it's no surprise that the successes nonprofits have seen with social media are constantly being cited, something I observed at SXSW . This happens...