Now that we’ve covered how to write compelling content for your appeal letters , let’s discuss the other details of your campaign. In my research, I have found that many fundraising professionals ask these common questions: How Often Should I Send Appeal Letters? The frequency that you should send appeals...

Appeal letters are considered a crucial aspect of any nonprofit’s fundraising plan. The Internet has certainly changed the way organizations raise money, but experts still say that direct mail is here to stay. It’s the end of the year, which means that Americans will receive an onslaught of appeals....

A couple weeks ago, we had a rip-roaring conversation about Twitter on The Baudcast . We gave Twitter center stage for the entire episode, and picked a couple of topics we know people often have questions about. Wendy Harman (American Red Cross), Danielle Brigida (National Wildlife Federation), Anna...

The Cornell Lab of Ornithology is looking for an intelligent, high-energy person to come lead our Membership Team. The Lab is the world's leading bird organization with over 46,000 people giving financial support in the last 24 months, and 35,000+ active members. In addition we have hundreds of thousands...

The Internet, nonprofits, and cause-based action have been natural partners since day one, not unlike peanut butter and jelly...and, um, more jelly. So it's no surprise that the successes nonprofits have seen with social media are constantly being cited, something I observed at SXSW . This happens...

When Target Analytics released its 2008 donor Centrics Internet Giving Benchmarking Analysis , the sector responded with keen interest. The study is packed with insightful nuggets, but one trend is capturing everyone's attention (including The New York Times ): First time online donors are often...

Children's Foundation seeks an individual to coordinate the Foundation's initiatives to build support from online giving through email and other electronic avenues for engagement with constituents and donors. The coordinator will have responsibility for implementing the Foundation's strategic...

So much of social media and relationship marketing revolves around storytelling, and this is especially true for nonprofits. Using the internet and social media as a vehicle to tell stories is an approachable, inexpensive, and effective way to engage your audience (Check out NTEN's social media and...

Germantown Academy in Fort Washington, PA is looking for a marketing coordinator to work out of the Office of Institutional Advancement. T he primary focus of the position is to develop, implement and direct a strategic marketing plan that focuses on the external areas of the school, ie. admission, alumni...

If you dig nonprofits, technology, and learning, then I've got a show for you! The Baudcast is a biweekly technology podcast featuring Blackbaud employees and industry experts chatting about current tools and trends. The last three shows really showcase a good range of topics, so I thought I'd...