When Target Analytics released its 2008 donor Centrics Internet Giving Benchmarking Analysis , the sector responded with keen interest. The study is packed with insightful nuggets, but one trend is capturing everyone's attention (including The New York Times ): First time online donors are often...

Each week, billions of searches generate millions of dollars for companies like Google and Yahoo! . It's hard to believe this much revenue can be generated simply from clicks and data retrieval. What if some of that cash could be diverted to your organization? That question was on the minds of Ken...

Using the Social Web , also referred to as Web 2.0 , is a great way for your nonprofit to reach donors and spread your message. Social sites are built to encourage sharing, and few things are more effective and inexpensive than viral marketing. While maintaining your own Web site will always be a priority...