You've used Patron Edge for a while, gotten the hang of Marketing Mailing, and are pretty good at generating lists for brochures and email blasts. But have you considered the possibility of using the system to send out an SMS blast to the mobile phones of your subscribers? In the past, if you wanted...

Last week, I sat on an emerging technologies panel at the South Carolina PRSA conference. This was a great opportunity to introduce a tool like twitter to a room full of professional communicators. It doesn't matter if you work for a 500-donor nonprofit or a publicly traded behemoth like Google,...