Now that we’ve covered how to write compelling content for your appeal letters , let’s discuss the other details of your campaign. In my research, I have found that many fundraising professionals ask these common questions: How Often Should I Send Appeal Letters? The frequency that you should send appeals...

Justify the Work and Maximize Efficiency by Nancy Appel and Michael Lowstetter In this article, Nancy Appel, executive director of development for Hazelden , and Michael Lowstetter, chief financial officer for Shepherds Ministries , describe what it takes to determine the real cost of raising funds....

Sorry, you won’t find s’mores here (on the other hand, there are no mosquitoes, sunburn, or near-death experiences on a zip-line either). But you will find plenty of opportunity to learn what every nonprofit professional needs to know about websites, email marketing, online fundraising, social media...

On average, only about 15% of the recipients of your email campaign will actually open and read the email. It’s kind of depressing to think about that, especially if you are an email marketer. All that time and effort to craft a message, come up with the imagery, manage a list, and roughly 85% of the...

Blackbaud has conducted its State of the Nonprofit Industry Survey annually for five years. The goal of this survey is to provide an overview of information that can help nonprofits better benchmark their operations, based on historical trends and current developments. Some stats from the 2008 survey...

For years now Fundraising Well has been a monthly newsletter that discusses fundraising best practices and features methods to improve fundraising efficiency through the use of modern technologies and philosophies. A limitation of this newsletter format is that they are only released monthly and there...