Now that we’ve covered how to write compelling content for your appeal letters , let’s discuss the other details of your campaign. In my research, I have found that many fundraising professionals ask these common questions: How Often Should I Send Appeal Letters? The frequency that you should send appeals...

The Internet, nonprofits, and cause-based action have been natural partners since day one, not unlike peanut butter and jelly...and, um, more jelly. So it's no surprise that the successes nonprofits have seen with social media are constantly being cited, something I observed at SXSW . This happens...

A few months ago we asked nonprofit staffers a simple question, “What’s on your nonprofit wish list?” The number one answer was, not surprisingly, “more funding”. Other common responses were “maintain current donor base” and “increase fundraising efficiency.” In reality, seeing these wishes come to fruition...

What if all of your organization's wishes came true - instantly, overnight, in a flash, or maybe even granted via genie? That would certainly change things. Million dollar gifts, an unending supply of volunteers, loads of Whuffie - it could happen, right? Check out what a scenario like that might...

When Target Analytics released its 2008 donor Centrics Internet Giving Benchmarking Analysis , the sector responded with keen interest. The study is packed with insightful nuggets, but one trend is capturing everyone's attention (including The New York Times ): First time online donors are often...

Children's Foundation seeks an individual to coordinate the Foundation's initiatives to build support from online giving through email and other electronic avenues for engagement with constituents and donors. The coordinator will have responsibility for implementing the Foundation's strategic...

Germantown Academy in Fort Washington, PA is looking for a marketing coordinator to work out of the Office of Institutional Advancement. T he primary focus of the position is to develop, implement and direct a strategic marketing plan that focuses on the external areas of the school, ie. admission, alumni...

On Friday evening, I watched something amazing unfold online - all while trying to get my kids into the bath and get their rooms ready for bed. Saying things like, "Hang on guys, I'm trying to copy and paste some of these tweets!" had little effect, but I couldn't help it. This was...