Now that we’ve covered how to write compelling content for your appeal letters , let’s discuss the other details of your campaign. In my research, I have found that many fundraising professionals ask these common questions: How Often Should I Send Appeal Letters? The frequency that you should send appeals...

Appeal letters are considered a crucial aspect of any nonprofit’s fundraising plan. The Internet has certainly changed the way organizations raise money, but experts still say that direct mail is here to stay. It’s the end of the year, which means that Americans will receive an onslaught of appeals....

During our conference we discussed segmentation and social media. Here are excerpts from those discussions. In particular delegates acknowledged that the demographics of their audience are evolving, whilst attendance had generally held well throughout the economic downturn (to date). Social Media / Networking...

A couple weeks ago, we had a rip-roaring conversation about Twitter on The Baudcast . We gave Twitter center stage for the entire episode, and picked a couple of topics we know people often have questions about. Wendy Harman (American Red Cross), Danielle Brigida (National Wildlife Federation), Anna...

The Cornell Lab of Ornithology is looking for an intelligent, high-energy person to come lead our Membership Team. The Lab is the world's leading bird organization with over 46,000 people giving financial support in the last 24 months, and 35,000+ active members. In addition we have hundreds of thousands...

The Internet, nonprofits, and cause-based action have been natural partners since day one, not unlike peanut butter and jelly...and, um, more jelly. So it's no surprise that the successes nonprofits have seen with social media are constantly being cited, something I observed at SXSW . This happens...

A few months ago we asked nonprofit staffers a simple question, “What’s on your nonprofit wish list?” The number one answer was, not surprisingly, “more funding”. Other common responses were “maintain current donor base” and “increase fundraising efficiency.” In reality, seeing these wishes come to fruition...

What if all of your organization's wishes came true - instantly, overnight, in a flash, or maybe even granted via genie? That would certainly change things. Million dollar gifts, an unending supply of volunteers, loads of Whuffie - it could happen, right? Check out what a scenario like that might...

When Target Analytics released its 2008 donor Centrics Internet Giving Benchmarking Analysis , the sector responded with keen interest. The study is packed with insightful nuggets, but one trend is capturing everyone's attention (including The New York Times ): First time online donors are often...

One of my favorite things about producing The Baudcast ( iTunes | direct ) is that I get to learn directly from nonprofit industry experts, share with all of you, and then apply that knowledge at my own organization . Last week's show centered around storytelling, and specifically how to use the...