This is a follow-up to Creating a Social Networking Strategy (Part 0) that originally appeared on this blog and also as a guest post on Beth Kanter's blog . One of the key takeaways from Part 0 is that once you stop just playing around with social media then you need to start putting together a strategy...

At the Blackbaud Relationship Management conference I discussed Challenge Event Fundraising and the best ways to get the most out of these events. I'd like to share some of the findings but first some background. The average UK gift is around £10 (Source CAF) with the average Challenge Event gifts...

During our conference we discussed segmentation and social media. Here are excerpts from those discussions. In particular delegates acknowledged that the demographics of their audience are evolving, whilst attendance had generally held well throughout the economic downturn (to date). Social Media / Networking...

Blackbaud has been doing another web seminar series. This one is all about Social Media for Nonprofits . This series will give you all the tools you need to fill your social media toolkit! Internet experts Jeff Patrick, president of Common Knowledge , and Frank Barry, managing consultant for Blackbaud...

Social Media is another powerful communication channel just like person-to-person, telephone, direct mail, email, web, and text messaging. Social Media is different from traditional broadcast media, like newspapers, television, and film, because it allows user-generated dialog. Social Media is closely...

Marketing maven Seth Godin often discusses the nonprofit sector in his books, blog entries, and speeches. He created a nice little uproar yesterday in the nonprofit social media world with a blog post called "The problem with non" that said: "Did you start or join this non-profit because...

I'm excited that BBNC 6.10 has released this week. It went up on our website on Wednesday. It has some superb new features and functions. I've already spoken about the changes we've made around Gift Aid in 6.10 which should free up some much needed processing time for the UK end users. If...

NetWits Summer Camp is all about social media today. There's so much to cover and so much to talk about. But I think that it's important to tie social media into how it fits within a broader online strategy. The social media landscape is constantly changing. Nonprofits need to understand the...

A Note on Cultivating Today’s Youth for Tomorrow’s Success by April Parker I finally got a hold of my 18-year-old sister on Monday and it felt like one of the biggest successes of my adult life. All I wanted to know was what she wanted for her birthday. It took six attempted calls in six days — but I...

We must be on to something. In just two days, Blackbaud is close to completely filling up NetWits Summer Camp , our free five-day series of web seminars about how nonprofits can better use the Internet. So we've gone ahead and added five more sessions during the week of August 24th to 28th. Visit...