Peer to peer fundraising, Friends asking friends, events based fundraising, team fundraising - it has lots of names but essentially the biggest area of online fundraising in the UK today is centred around asking your friends to give you money for a cause whilst you run a marathon or climb Kilimanjaro...

At the Blackbaud Relationship Management conference I discussed Challenge Event Fundraising and the best ways to get the most out of these events. I'd like to share some of the findings but first some background. The average UK gift is around £10 (Source CAF) with the average Challenge Event gifts...