So I'll start with a question. Would you ever send out a mailing to your donors and not segment it or tweak it for your audience? No? Then why are so many orgs doing this online? Yesterday I took part in the Glasgow leg of the HE user groups that are being run this week. I think people were quite...

So a new blog and a new area for thoughts and discussions. This is my second Blackbaud blog after my short run of blog posts at last years conference on the conference central website . I'm very excited to be running this blog and hope that through here I can keep people up to speed on new internet...