When you engage with people you make them feel part of the process this automatically creates loyalty and helps with understanding. “The two most engaging powers of an author are to make new things familiar, familiar things new.” William Makepeace Thackery The Site we’ve been using throughout this example...

Don’t spend too much of your time building the page before you publish. Make sure it’s got all the info you need to get your message across and that you’ve made it compelling etc but once you get it out there you need something to keep people coming back. So don’t publish all of your content in the first...

It’s a cliché but a picture does indeed paint a thousand words. In the case of the house the pictures from it’s heyday and the pictures from today were quite striking in the contrast of splendour and decay. This was fantastic in getting people to sign up to the campaign as they could really identify...

I went to visit a local (to me) historic site recently, Cumbernauld House . This house has been sitting since 1731 and is on the site of a castle which goes back centuries before that. When I went along I realised the house had fallen on hard times. A builders firm had purchased it a few years ago from...

I saw something yesterday that made me realise the amazing power of the social network and felt that I should really talk about it. Graham Linehan , an Irish TV writer, made a comment on Twitter about another comment that some right wing folks in the US had made around the UK health service. He then...

I've been away for a while and for that I apologise! Since my last post I've been holed up for a few weeks in our Charleston office strategising around our online products and preparing for work we're going to do next year...all top secret but very very exciting! Anyway one thing that has...