When you engage with people you make them feel part of the process this automatically creates loyalty and helps with understanding. “The two most engaging powers of an author are to make new things familiar, familiar things new.” William Makepeace Thackery The Site we’ve been using throughout this example...

Don’t spend too much of your time building the page before you publish. Make sure it’s got all the info you need to get your message across and that you’ve made it compelling etc but once you get it out there you need something to keep people coming back. So don’t publish all of your content in the first...

It’s a cliché but a picture does indeed paint a thousand words. In the case of the house the pictures from it’s heyday and the pictures from today were quite striking in the contrast of splendour and decay. This was fantastic in getting people to sign up to the campaign as they could really identify...

A guide to creating a Facebook Fanpage. We’re going to use a fan page that I recently set up as an example of how to set up a page. So stage one – Register and make it clear what you are about. 1. Login to facebook – The new interface has a link to Ads and Pages on the left hand side of the Home page...