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Presenting Mailwise & Wealth Intelligence Results

Last post 08-21-2008 10:13 AM by Peter Doonican. 1 replies.
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  • 08-21-2008 9:38 AM

    Presenting Mailwise & Wealth Intelligence Results

    Hi Everyone

    We've recently had our data cleaned using Blackbaud's Mailwise service and wealth screened using their Wealth Intelligence service. Any suggestions on how to present the results of Mailwise & Wealth Intelligence data cleaning exercise in an easy to read format.

    Many thanks

    Say

  • 08-21-2008 10:13 AM In reply to

    • Peter Doonican
    • Top 100 Contributor
    • User Since: 2003
    • Posts 66
    • Organization: University of the Arts London
    • Products:  The Raiser's Edge

    Re: Presenting Mailwise & Wealth Intelligence Results

    Hi Say

    We've just done the same thing.

    For the Mailwise information I just circulated the report that Blackbaud compiled as this shows all the relevant information (percentage cleaned/gone away/updated) in a straight forward format - and I didn't want to spend the time replicating the little graphs!

    The Wealth Intelligence is more difficult to answer - what level sweep/snapshot did you go for?

    For a top level search where you just get told whether the person features on the Prospecting for Gold database I broke the information down into age range, location, college/school/faculty*, subject area and whether they were already in a fundraising portfolio.

    If you went for the deeper level snapshot where you get told Wealth bands, Stock holdings, Family members and so on after importing the file I produced reports displaying

    • the number of people in each wealth band
    • who we already had a relationship with
    • existing alum/friends but new prospects

     Again, this information was displayed with age ranges, location and so on.

    It took a little while to do but it allowed the fundraisers and research staff to focus on those most in need of attention.

    Thanks

    Peter

     *depending on how your organisation is split

    Peter Doonican
    Head of Information Systems
    University of the Arts London
    www.arts.ac.uk
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