It's obvious to see the many benefits (and some negatives) of social networking---especially if done correctly. I think using Flickr, Twitter, and Facebook groups, would be a no-brainer, assuming you have the right strategy and staffing, for most non-profits, but what about for a children's hospital that serves many special needs children? As we all know, many social-networking sites can lead to inappropriate profiles. And with an audience of concerned/protective parents and possibly children how do you decide what to get involved with? Should you have links from your site to Facebook, etc. or should you just have those sites link into the main website?

I'm mostly curious to hear what over children's hospitals (or other child-oriented nonprofits) are doing with these.

Thanks,

Tyler