With the rising cost of postage/printing, we are rethinking what audiences we mail our quarterly newsletter to. We mail to about 30,000 donors & are looking for a way to decrease that number by half. Currently we use a combination of constituent codes (if someone has a particular code they automatically get the newsletter) and/or giving history (if they give more than $150 in the past year or $50 in past 2 years).  

What criteria do you use to mail your newsletter? Gift amount; if so, what are your parameters? Constituency? Both?

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