• Oversee the day to day activities within the online marketing group
• Keep senior management abreast of opportunities and important developments
• Ensure web site content is up to date and applications are working properly
• Work with the technology group to develop high quality online marketing initiatives
• Develop and manage online communications initiatives that support overall marketing objectives
• Implement and manage strategies designed to support a fully integrated CRM program
• Manage the production and timely delivery of e-newsletters, outbound e-mail campaigns and other online marketing communications.
• Ensure web sites and online communication vehicles meet brand design standards
• Manage vendor relationships including application service provider
• Manage web-focused campaigns, constituent profiles, targeting and segmentation, reporting and analysis
• Analyze web statistics, refine site content, and optimize architecture to meet strategic marketing objectives
• Evaluate and optimize website for highest search engine placement
• Manage and grow all strategic links and web site traffic
• Manage and develop 1-2 Marketing Communications Managers/Specialists

• BA in online marketing, marketing, communications, journalism or related field
• A minimum of 5 years experience in web marketing management
• Prior supervisory experience necessary
• Solid understanding of marketing principles
• Strong background in integrated marketing communications
• Excellent writing, editing and proofreading skills
• Proven experience in effective web content management
• Demonstrated experience managing web-based systems and familiarity with application service providers
• Experience in all facets of web development, strategies, design and implementation
• Experience in HTML using fundamental page layout techniques using frames, tables and other basic graphical design solutions
• Experience with CRM and/or database management tools
• Experience with leveraging social networking, online communities
• Detail oriented, highly organized, and able to work independently
• Possesses strong communication and relational skills
• Able to handle high-volume workload and manage multiple projects accurately and within deadlines
• A strong strategic thinker and problem solver
• Team player, with ability to work cross-functionally within the Marketing Strategy department
• Desire to help people in underdeveloped countries break the cycle of poverty
• Committed to the mission and core Christian values of Opportunity International

Required Education: Bachelor