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Campaigns and Funds for an Arts/Culture Org

Last post 06-05-2008 11:29 AM by Galen Brown. 2 replies.
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  • 06-04-2008 3:45 PM

    • Laure Fredenburg
    • Not Ranked
    • User Since: 2007
    • Posts 1
    • Organization: Des Moines Symphony
    • Products:  The Raiser's Edge

    Campaigns and Funds for an Arts/Culture Org

    I am looking for guidance with questions about database architecture.

    I have been in my position and using the Raiser's Edge for just over a year. I am looking to you, those that have much more experience with this software, to help me determine whether if our way of entering/tracking gifts is the best way possible. I’m wondering if I’m on the right track or if I need to make some changes to the structure of our database. 


     Our database, over the last five years, has gone through two major conversions, from FileMaker to GiftMaker and to the Raiser's Edge a few months before I started. 

     When I started we had Campaigns and Funds that did not change from year-to-year.  

    Our Campaigns are for our Endowment, two inactive campaigns (debt retirement and our defunct volunteer fundraising wing) and our Annual Funds. We fundraise for two “wings” of our organization, our Orchestra and our music school, the Academy. Our Annual Fund goals change from year-to-year. So, I created two new Campaigns for our Annual Funds this past fiscal year. 

     We utilize Funds to track our giving categories for the Annual Fund. This past year I implemented the same change for Funds that I did for Campaigns. I created a new fund for each area, Membership, our Major Donor Group (Maestro’s Circle), Board Giving and Sponsorships. These correspond with how our financial system is organized. I plan to create two new funds to track two giving categories next year that are for specific support levels. 

     We have the events module and I plan to utilize that to track gifts attached to concerts and fundraising events.  

    After working with this architecture for almost a year I admit it’s complicated. I’ve never utilized the tracking/goal reports within the Raiser’s Edge because I’ve found that they never meet our reporting needs. I query and export information so I can analyze it myself.

     First, should our campaigns and/or funds change each fiscal year? I saw the capabilities of goal tracking that RE provides, and decided to make changes to utilize those features. What I’m looking for is either a yes (that what I’ve created will work now and in the future) or no (that in your opinion and with your history) it will not work for certain reasons (and I’d love to know what they are). 

    Second, and this is something I cannot answer, will the architecture I’ve created work 5 to 10 years from now? I want to make sure the changes I make satisfy two things. The first is to maintain a connection to our older data and the second is that it will be a good foundation for data entry/tracking in the future.

  • 06-05-2008 11:06 AM In reply to

    Re: Campaigns and Funds for an Arts/Culture Org

    Raisers Edge functions best when Funds are used to capture what restriction the donor made on how you need to use the gift.  The funds you described do not do that.  I think you should switch funds and campaigns.  I would create campaigns called Membership, Major Giving, Board Giving and Scholarships.  You would then use funds to determine which scholarship or which area of your organization the major donor wants to support.  Unrestricted/Undesignated would also be a fund if the donor gave no restrictions.  Endowment would likely be its own campaign and depending on if you have one endowmwent or several those would be funds.

    I prefer to create new campaigns every year so I can set goals and track performance on campaign performace reports.  I do not create new funds every year because they are so numerous and we do not exactly set goals by fund as we are trying to get as much unrestricted as possible so why set goals for other funds - if you reach the overall goal for the campaign with less restricted and more unrestricted then that is a very good thing but not achieving a goal looks bad to the untrained eye.  When I need to know how much was raised in each fund I prefer to simply query or report using dates. 

    I find that most places have trouble using canned reports when they are not using campaigns, funds and appeals as BB designed the software for them to be used.  Also as the software changes if you are not using the fields as designed, changes in the software could actually have disasterous results.  If they completely change the field to better work as designed it could make your use of it not function as well.  Some slight tweaking can and will allow you to use more canned reports and feel more secure with the longevity of your structure. 

    Melissa S. Graves
    Annual Fund Development Services Manager
    Pathfinder International
  • 06-05-2008 11:29 AM In reply to

    Re: Campaigns and Funds for an Arts/Culture Org

    Hi Laure,

    My recommendation would definitely be to have new funds every year for your Annual Fund.  Given that you have multiple different Annual Funds, I would also take advantage of Fund Category to group them together.  In addition to making the tracking of goals easier, having new Annual Funds every year also enables you to more easily track which year a gift is intended for.  So for instance, if you have a donor who makes a big three-year pledge, you want to count each part of it in each of the years.  So you can split it up into each of the years.  Once you've got separate funds for the different years, there's not much value in having the campaigns also tied to specific years.

    I think my most important piece of advice is to avoid any system which has the potential to undermine your ability to use Fund to track gift purpose/restrictions.  In orchestras, which tend to raise mostly unrestricted money, it can be very tempting to use fund to track the source of gifts, either by department, by appeal type, or by constituent type, but that gets into dangerous territory.  Suppose, for example, that you have somebody who wants to restrict their membership gift to Education.  That gift really ought to go into an Education fund, but if you're using Fund to track memberships you have a problem--if it goes into Education it doesn't look like that person gave a membership gift, but if you put it in Membership you don't have a way to identify the restriction.  Similarly, if you are trying to use Fund to keep track of how much money your Major Gift program has brought in you won't be counting Major gifts to restricted purposes.  Same for tracking Board gifts with a Board fund.

    How are you tracking memberships?  Do you have the Membership Module, are you using attributes, or are you planning to determine whether a person has a membership based on whether they have a gift in your Membership fund for that year? Probably your Membership gifts are always unrestricted, so it might make sense to have a separate fund, but I would definitely seriously consider tracking memberships in the Membership Module or in Attributes.  Splitting up your Annual Funds even further based on support levels makes me very nervous, and I suspect it doesn't get you anything that attributes or the Membership module wouldn't get you.  I would use campaigns or appeals to track which department raised which money.  You might consider using Gift Subtype to identify membership gifts.  It may or may not be appropriate to have separate funds for Membership and Board, etc., but it's definitely only appropriate if you can have a hard and fast rule that only unrestricted money goes into them.

    Part of the danger here is of setting up habits of thought in your organization.  If, for instance, you have a separate Board fund and usually board members' gifts are unrestricted and go into it, your fundraisers can easily get accustomed to using the total from that fund to track their achievement in Board fundraising.  Eventually you end up being asked to find a way to put this or that restricted gift into the Board fund so it gets counted there, and either the fundraiser doesn't understand why you can't, or you do and suddenly your system is broken.

    Can you clarify what you meant about how you're tracking Endowment gifts?  If you don't already, you definitely need to have separate funds for Endowment--one for the general endowment and others for any portions of the endowment which need to be tracked separately, like an endowment for an orchestra chair or something.  These funds shouldn't be broken up by year.  Again, you can use Fund Category to group the Endowment funds together.

     Hope this helps.  I'll be curious to hear what other people have to say.

     -Galen

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