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Does anyone out there have experience with pulling information to analyze the donor base in terms of what the average donor looks like, gift frequencies, etc. We are working on a new direct marketing program and want to make sure we're concentrating our resources in the right areas. These are the topics we're trying to explore:
Any help would be much, much appreciated.
Many thanks!
Amanda Hoskins
University of New Orleans
Amanda,
There's a technical white paper which discusses creating a custom data model to rate your donors. You can find it here, http://www.blackbaud.com/files/resources/downloads/WhitePaper_EnhancingFundraising.pdf.
Here are other good reads that I've come across recently.
http://www.blackbaud.com/files/resources/downloads/WhitePaper_TargetAnalytics_StatisticalModeling.pdf
http://www.blackbaud.com/files/resources/downloads/WhitePaper_AnnualFund.pdf
http://supportingadvancement.com/reporting/gis_and_data_mining/wylie_simple_score.htm
HTH
Hope you enjoyed Mardi Gras if that's your thing...I did! ;)
jwant