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Examples of simple uses of screening results? (Prospect and Wealthpoint)

Last post 09-03-2009 8:58 AM by Page Bullington. 2 replies.
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  • 11-03-2008 9:41 AM

    Examples of simple uses of screening results? (Prospect and Wealthpoint)

    We recently received our screening results, and we are a fairly diverse organization, with development staff in several states - sharing the same RE database.

     I'd like to give some fairly simple suggestions to the staff of ways they might use the information. (In addition to the more in-depth work I'll be doing with them), and I'd really like to hear some of your simple suggestions - think "Top 10 Easy Uses" kind of list. :)

    A couple I've come up with so far include:

    Query everyone with an annual gift liklihood of 600+, a target gift amount of $1000+ and total giving last year of less than $250. Consider a special upgrade mailing to this group.

    Query everyone with a major gift liklihood of 750+ and total giving in the last three years of less than $1,000. Follow up on any names that surprise you.

    Query everyone with a planned giving liklihood of 800+ and consider scheduling a visit with the planned giving staff person and yourself for any that you know but didn't expect to see on the list.

    Would you share your ideas with us, too, please?

    Thanks, Ingrid

    Ingrid Zepp
    Devereux Foundation

  • 08-13-2009 2:10 PM In reply to

    • Marie Morich
    • Not Ranked
    • Posts 1
    • Organization: Day Kimball Healthcare, Inc.

    Re: Examples of simple uses of screening results? (Prospect and Wealthpoint)

    Thank you Ingrid.

    We just signed up to use ResearchPoint and will register for WealthPoint.

    Thank you so much for your great ideas. They will be helpful when planning the direction we need to go in.

    Have a great day!

    Marie C. Morich

    Day Kimball Hospital, Putnam, CT

  • 09-03-2009 8:58 AM In reply to

    Re: Examples of simple uses of screening results? (Prospect and Wealthpoint)

    Hi Ingrid,  I think those are both really great suggestions. I am a consultant on the Target Analytics team. One suggestion I would make to our clients who purchased Annual Gift Likelihood models is to really dig into your "Low Yield" group. This is the group that has a below average affinity to make an annual gift as well as a lower Target Gift Range. The cut off for this group will vary from organization to organization. However, we recommend minimizing solicitation to this population or perhaps not soliciting to them at all. Approaching them in this fashion can help reduce mailing cost while boosting your ROI. I would do a quick scan of the individuals in this segment just to ensure there is no one that you want to include (maybe young alumni without a long giving history -- for example). Sometimes knowing who you should not solicit to is equally as important as knowing who your best prospects are. I think this discussion is great! We certainly look forward to hearing more suggestions. Page 

     

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