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A couple weeks ago, we had a rip-roaring conversation about Twitter on The Baudcast . We gave Twitter center stage for the entire episode, and picked a couple of topics we know people often have questions about. Wendy Harman (American Red Cross), Danielle...
The Internet, nonprofits, and cause-based action have been natural partners since day one, not unlike peanut butter and jelly...and, um, more jelly. So it's no surprise that the successes nonprofits have seen with social media are constantly being...
The cost of keeping your cause on the web, whether it's online fundraising, social networking, or raising awareness, is hard to quantify. It's even harder to determine wheather these efforts are actually helping your organization, or just wasting...
When Target Analytics released its 2008 donor Centrics Internet Giving Benchmarking Analysis , the sector responded with keen interest. The study is packed with insightful nuggets, but one trend is capturing everyone's attention (including The New...
So much of social media and relationship marketing revolves around storytelling, and this is especially true for nonprofits. Using the internet and social media as a vehicle to tell stories is an approachable, inexpensive, and effective way to engage...
If you dig nonprofits, technology, and learning, then I've got a show for you! The Baudcast is a biweekly technology podcast featuring Blackbaud employees and industry experts chatting about current tools and trends. The last three shows really showcase...
I don't know about you, but my iPod has an insatiable appetite for new podcasts. Not a 12,000-calorie Michael Phelps-sized appetite , but it certainly appreciates being fed useful podcasts rather than old Led Zeppelin records. OK, it likes the old...
One of the most interesting webby things I get to do here at Blackbaud is produce, host, and edit all of our podcasts. Podcasting is a great way for any organization to create inexpensive social media that is informational, portable, and shareable. We...
Last week, I sat on an emerging technologies panel at the South Carolina PRSA conference. This was a great opportunity to introduce a tool like twitter to a room full of professional communicators. It doesn't matter if you work for a 500-donor nonprofit...
Have you checked out Woopra yet? Woopra is a web analytics tool that not only delivers revolutionary real-time data, but does so with stunning beauty. The day trader vibe of the user interface makes me think all webmasters using this tool will soon be...
It's February 1st - have you updated your Web site's copyright date yet? If you haven't, you're not alone. Forgetting to update is commonplace, and I see it all the time. Data was needed, so yesterday I checked out the top 100 nonprofits...
We talk a lot about nonprofits using the social web to attract and engage donors, but the concepts trend more towards awareness than action. Using MySpace or YouTube to deliver your message to a broad audience is one thing - getting them to act is another...
Each week, billions of searches generate millions of dollars for companies like Google and Yahoo! . It's hard to believe this much revenue can be generated simply from clicks and data retrieval. What if some of that cash could be diverted to your...
Using the Social Web , also referred to as Web 2.0 , is a great way for your nonprofit to reach donors and spread your message. Social sites are built to encourage sharing, and few things are more effective and inexpensive than viral marketing. While...