Last week, I sat on an emerging technologies panel at the South Carolina PRSA conference. This was a great opportunity to introduce a tool like twitter to a room full of professional communicators. It doesn't matter if you work for a 500-donor nonprofit...
We talk a lot about nonprofits using the social web to attract and engage donors, but the concepts trend more towards awareness than action. Using MySpace or YouTube to deliver your message to a broad audience is one thing - getting them to act is another...
Using the Social Web , also referred to as Web 2.0 , is a great way for your nonprofit to reach donors and spread your message. Social sites are built to encourage sharing, and few things are more effective and inexpensive than viral marketing. While...