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One of the most interesting webby things I get to do here at Blackbaud is produce, host, and edit all of our podcasts. Podcasting is a great way for any organization to create inexpensive social media that is informational, portable, and shareable. We...
Last week, I sat on an emerging technologies panel at the South Carolina PRSA conference. This was a great opportunity to introduce a tool like twitter to a room full of professional communicators. It doesn't matter if you work for a 500-donor nonprofit...
Have you checked out Woopra yet? Woopra is a web analytics tool that not only delivers revolutionary real-time data, but does so with stunning beauty. The day trader vibe of the user interface makes me think all webmasters using this tool will soon be...
It's February 1st - have you updated your Web site's copyright date yet? If you haven't, you're not alone. Forgetting to update is commonplace, and I see it all the time. Data was needed, so yesterday I checked out the top 100 nonprofits...
We talk a lot about nonprofits using the social web to attract and engage donors, but the concepts trend more towards awareness than action. Using MySpace or YouTube to deliver your message to a broad audience is one thing - getting them to act is another...
Each week, billions of searches generate millions of dollars for companies like Google and Yahoo! . It's hard to believe this much revenue can be generated simply from clicks and data retrieval. What if some of that cash could be diverted to your...
Using the Social Web , also referred to as Web 2.0 , is a great way for your nonprofit to reach donors and spread your message. Social sites are built to encourage sharing, and few things are more effective and inexpensive than viral marketing. While...