Searching for Dollars at GoodSearch.com

Each week, billions of searches generate millions of dollars for companies like Google and Yahoo!. It's hard to believe this much revenue can be generated simply from clicks and data retrieval. What if some of that cash could be diverted to your organization? That question was on the minds of Ken and JJ Ramberg when they launched GoodSearch.com back in 2005. GoodSearch donates 50% of their ad revenue to nonprofit organizations...and the kicker is that users choose which ones. Here's how it works:

On the GoodSearch homepage, choose from thousands of organizations or add your favorite cause to our list. Search the Internet just like you normally would — the site is powered by Yahoo!, so you'll get the same high-quality search results you're accustomed to. Fifty percent of the revenue generated from advertisers is shared with the charity, school or nonprofit organization of your choosing.

Sounds so simple, doesn't it? There may be some room for fraud here, but I still like the concept and attitude. I performed a few searches with some of my favorite nonprofits, and it's nice to know that a few pennies of that ad revenue will be going somewhere useful, rather than to a corporation's bottom line. GoodSearch has some great information on how to get your nonprofit listed, and how to link to them from your site. So setup an account, educate your donors, and put those billions of searches to work.