During our conference we discussed segmentation and social media. Here are excerpts from those discussions. In particular delegates acknowledged that the demographics of their audience are evolving, whilst attendance had generally held well throughout...
Whether it is a brick, a seat, a tree or a bench - If you can label it - You can sponsor it! The majority of cultural organisations engaged with sponsorship offer a target campaign, such as Adopt a Tree, Name a Seat etc - For a fixed sum donation, your...
As Arts and Cutural organisations, there can be precious few opportunities to interact with your constituents, clients or visitors on a transactional basis. A number of organisations have taken the breath between Easter Holidays and Summer Seasons to...