Talk Now: Sponsorship Puzzle

Whether it is a brick, a seat, a tree or a bench - If you can label it - You can sponsor it!

The majority of cultural organisations engaged with sponsorship offer a target campaign, such as Adopt a Tree, Name a Seat etc - For a fixed sum donation, your supporters can place their name and a message on the 'Seat'.

However, the question is for how long should an adoption be valid?

What happens if the adopted object is damaged / moved / replaced?

If the appeal is part of a wider campaign (E.g. a Capital Build)?

Compton Verney advocate a resourceful approach to Sponsorship E.g. Adopt a Tree 

Here the organisation stipulates the terms upon which a Tree will be replaced.

What do you think - should an adoption have an expiry date?

An expiry date enables the organisation to solicit a new donor(s) - but does that devalue the opportunity in the first place? Does it mean you need to ask for a smaller donation to begin with?

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