We invited you to share your ticket tales as arts and cultural organisations. First to share their experience are a team from Wirral, near Liverpool. Thank you to Alistair, Kate and the team at Floral Pavilion.
The new Floral Pavilion Theatre and Conference Centre opened its doors in December 2008; a brand new theatre on the coast of Wirral has an artistic programme designed to welcome a new audience to the landmark venue.
Under the management of Alistair Armit, the venue has been exceptionally pro-active in using The Patron Edge and Patron Edge Online to establish a new audience for the theatre. With new audiences currently at 80% per show, the scheme appears to be paying off.
The launch of a new membership scheme has had remarkable uptake. Members (over 200 after only 3 months) who are offered advanced booking, ticket discounts and regular events - are proving loyal to the venue. Many members also take up the chance to volunteer at the theatre and earn loyalty points for every shift worked. A second membership will be launched, aimed at performing arts studnets and offering a loyalty point scheme, plus the chance to get to know the venue through theatre tours and social networking events.
Not limited to the physical boundaries of the theatre complex - the Box Office is in the process of working with a large retail outlet mall to enable their staff to sell tickets as an agent, through The Patron Edge Online. Finally, a scheme will be launched as a series of subscription packages cross-selling genre specific shows from the new season brochure. These have been set up in order to enable slow sellers to 'sell on the shirt tails' of more popular shows.
Floral Pavilion are the latest addition to the UK arts circuit. You can find out more about the venue - and their ticketing - here:
http://www.floralpavilion.com/