How to Build a Strong Planned Giving Program - Difficult economic times can produce uncertain fundraising efforts A strong planned giving program, no matter when established, engages and celebrates the generosity of our organizations’ supporters. Increase your knowledge about planned giving donors and their behavior in a slow economy; examine your legacy gift program’s markers for success and set your sights on a brighter future.
November 6, 2009; 2-3:00pm EDT ~ Katherine Swank Register Now
How to Talk to Donors About Planned Gifts - Donors want to make a difference in the world they live in, both now and in the future. So successful planned giving programs start with simple messaging and evolve into life-long relationships with constituents. Join Katherine Swank to learn how to start your planned giving program today by throwing out the law school admissions form on your desk and learn to talk with donors about their dreams and wishes for your organization!
November 19, 2009; 2-3:00pm EDT ~ Katherine Swank Register Now
Planned Giving Marketing Strategies - Once we know the characteristics of planned giving donors, how do we market the planned giving option to these prospects in an efficient and effective manner? From seminars and direct mail, to testimonials and the Internet, which strategies are best suited for your type of organization? How is planned giving marketing successfully integrated with other ongoing development functions? How do we know when our efforts are successful? These questions and more will be addressed and answered in this session with Lawrence Henze, Managing Director of Target Analytics! Learn now to incorporate proven planned giving marketing tactics into your existing development efforts.
November 11, 2009; 2-3:00pm EDT ~ Lawrence Henze Register Now