Target Analytics... Break it Down for Me (Part 2 - WealthPoint)
On more than one occasion, you've probably asked yourself (or a customer support analyst) "...what is the difference between The Researcher's Edge and ProspectPoint? What about ResearchPoint and WealthPoint? Well, what services does my organization have? I'm confused..." We hear you and want to make your experience with Target Analytics much less confusing. Over the past few years, we've undergone some changes here at Blackbaud. From Blackbaud Analytics to Target Analytics, a Blackbaud Company, we've created new partnerships through acquisitions and mergers, and our product menu has changed to meet the needs of our nonprofit customers. Because we do offer different products and services, depending on your organizational goals and needs, we want to make sure you're clear on the products you're currently using.
WealthPoint (wealth screening services): How well do you know your donors and prospects? Could you report on their salaries, private business and public stock holdings, real estate purchases, and other wealth characteristics in a matter of minutes? If not, that's where Target Analytics steps in to assist in your research efforts. Oh WealthPoint, how we love thee. WealthPoint has many faces; you've seen it in The Raiser's Edge and The Researcher's Edge, where you can run searches on your prospects and donors. In ResearchPoint, search from a prospect record (receive auto-refresh of data sources) and run searches for groups of records at a time. If you don't use Blackbaud software, we can even return a file with the results of your wealth screenings (to be imported into your fundraising system). Many organizations employ our wealth screening services by sending us large lists for batch screenings, and other use a subscription to screen donors and prospects at their own page.
So, to recap, WealthPoint is an asset and philanthropic history tool that allows you to plug in names and addresses to find many different wealth data points. Learn more about our wealth data sources. Check back for other posts in the series, including WealthPoint OnTime, custom modeling, and ResearchPoint.