The minute someone thinks about coming to your museum, zoo, garden or theater...and considers purchasing a ticket and walking through that front door....the outcome is an unknown. We hope that the experience meets our visitors' expections and ours (as staff, board and volunteers). We hope that our visitors are startled in a good way.....delighted, intrigued, and motivated to become members, donors, and season ticket holders.
It's that great combination of selling the right experience, at the right price, to the right person, at the right time. That magic formula starts converting a casual visitor in to a lifetime supporter. And helps our cultural organizations continue to do the great mission-related things that they do.
Clear vision, distrinctive programs, compelling customer service, and communicating the right message help to cement the relationship. It's a combination of art and analysis.
I hope you enjoy the notes from the cultural field in this blog. And special thanks to one of our talented software engineers, Greg, for suggesting this title!
"Plant people" have gathered in St.Louis to celebrate "The Global Garden" addressing topics such as the role of gardens in biodiversity and basics around membership and facilities maintenance.
Many gardens are reporting increases in membership numbers inspite of overall lower attendance....which means either retention is high and/or recruitment of new members is strong. What are you seeing out there in your museums, zoos, aquaria, and historic sites?
Check out APGA's site for more garden fun-facts and to find your nearest garden.