The Translator
A blog by Robert McAllen

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Blackbaud Mobile - Social Media
So Facebook won't let you take credit card gifts (or even have a secure page) and Twitter has nowhere to even ask for gifts. You've created the greatest viral video in the world but you can't get people to click through to your site and give...
Charity Insights
This month Blackbaud has teamed up with Charity Insight to provide some snippets of data about UK giving online over the last few months/year. The first post which has just gone online was focussed on giving overall in 2010. These numbers are based on...
Slacktivism...really?
So last week my colleague Chad Norman posted an excellent blog entry around the concept of Slacktivism . He had looked at the wave of Facebook users changing their profile picture to that of a cartoon character in support of child abuse charities including...
Building a Facebook FanPage – Part 5 – Engaging
When you engage with people you make them feel part of the process this automatically creates loyalty and helps with understanding. “The two most engaging powers of an author are to make new things familiar, familiar things new.” William Makepeace Thackery...
Building a Facebook FanPage – Part 4 – Videos
Don’t spend too much of your time building the page before you publish. Make sure it’s got all the info you need to get your message across and that you’ve made it compelling etc but once you get it out there you need something to keep people coming back...
Building a Facebook Fanpage – Part 3 – Photos
It’s a cliché but a picture does indeed paint a thousand words. In the case of the house the pictures from it’s heyday and the pictures from today were quite striking in the contrast of splendour and decay. This was fantastic in getting people to sign...
Building a Facebook Fanpage – Part 1 – The Background Info
A guide to creating a Facebook Fanpage. We’re going to use a fan page that I recently set up as an example of how to set up a page. So stage one – Register and make it clear what you are about. 1. Login to facebook – The new interface has a link to Ads...
Building a Facebook Fanpage – Part 0 – The prelude
I went to visit a local (to me) historic site recently, Cumbernauld House . This house has been sitting since 1731 and is on the site of a castle which goes back centuries before that. When I went along I realised the house had fallen on hard times. A...
10 Tips for Online Challenge Event Fundraising
At the Blackbaud Relationship Management conference I discussed Challenge Event Fundraising and the best ways to get the most out of these events. I'd like to share some of the findings but first some background. The average UK gift is around £10...
Relationship Management Conference 2009
So the Blackbaud Europe conference is upon us once more (starts Monday 12th). It's been rebranded this year as the Relationship Management Conference and has some excellent speakers. Keynote this year is Paul Williamson , head of ticketing for the...
#welovethenhs
I saw something yesterday that made me realise the amazing power of the social network and felt that I should really talk about it. Graham Linehan , an Irish TV writer, made a comment on Twitter about another comment that some right wing folks in the...
Measuring success online - Is this internet thing worth the effort?
I've been away for a while and for that I apologise! Since my last post I've been holed up for a few weeks in our Charleston office strategising around our online products and preparing for work we're going to do next year...all top secret...
Stick it on Facebook
Figured I'd go back and look at some of the functionality we've added to BBNC which may have been overlooked in the razzmatazz of other releases. I found one piece that I know I've not been pushing and haven't seen others pushing much...
Raising awareness and funds online
So it's getting up to Easter time and everyone is heading out on an extended weekend here in the UK. I know our US cousins don't get this weekend so I expect to come back to a massive number of emails...especially as I've decided to take a...
Lies, Damn Lies and Statistics
There are two kinds of statistics, the kind you look up and the kind you make up. ~Rex Stout, Death of a Doxy Last week I had the privilege of speaking at the Communicating Success 2009 conference run by Action Planning . This was by far my biggest audience...