The Translator
A blog by Robert McAllen

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Building a Facebook FanPage – Part 5 – Engaging
When you engage with people you make them feel part of the process this automatically creates loyalty and helps with understanding. “The two most engaging powers of an author are to make new things familiar, familiar things new.” William Makepeace Thackery...
Building a Facebook FanPage – Part 4 – Videos
Don’t spend too much of your time building the page before you publish. Make sure it’s got all the info you need to get your message across and that you’ve made it compelling etc but once you get it out there you need something to keep people coming back...
Building a Facebook Fanpage – Part 3 – Photos
It’s a cliché but a picture does indeed paint a thousand words. In the case of the house the pictures from it’s heyday and the pictures from today were quite striking in the contrast of splendour and decay. This was fantastic in getting people to sign...
Building a Facebook Fanpage – Part 0 – The prelude
I went to visit a local (to me) historic site recently, Cumbernauld House . This house has been sitting since 1731 and is on the site of a castle which goes back centuries before that. When I went along I realised the house had fallen on hard times. A...
UK Credit card giving up 18%
So it's the middle of a recession right? doom, gloom, despair...etc...etc..etc...So here is some good news - People gave more last year than the previous year and the trend seems to be going up...not a little more but 18% more. That's a reasonable...
#welovethenhs
I saw something yesterday that made me realise the amazing power of the social network and felt that I should really talk about it. Graham Linehan , an Irish TV writer, made a comment on Twitter about another comment that some right wing folks in the...
Measuring success online - Is this internet thing worth the effort?
I've been away for a while and for that I apologise! Since my last post I've been holed up for a few weeks in our Charleston office strategising around our online products and preparing for work we're going to do next year...all top secret...
Events Fundraising
So I've started out fairly quietly blogwise but I think I may be about to step into the controversial with this one. I wanted to talk about Challenge Event fundraising in the UK and the more I thought about it the more I thought...we could do this...
Digital Communications 2009
So post number two. This blog is new for me and will give me a great avenue to let people know what’s upcoming at Blackbaud in the Internet space. Also if we find some examples of people doing great stuff with our products or just online as a whole I...
Let's start at the beginning...
So a new blog and a new area for thoughts and discussions. This is my second Blackbaud blog after my short run of blog posts at last years conference on the conference central website . I'm very excited to be running this blog and hope that through...