The Translator
A blog by Robert McAllen

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Blackbaud Mobile - Analytics
First post of the New Year! Hope you had a great holiday period. Back to work now and carrying on my Mobile discussions that we were having before the new year. So how often have you taken in 650 gifts in the first 20 mins of trialling a new fundraising...
Mobile websites : Are you ready? 4 questions you need to ask yourself.
Did you know that the old iphone (the 3GS) had the same specs as a PC from 2001? So it’s predicted that accessing your website on a mobile device will be the prevalent medium in just 2 short years but are you ready to do this? Recently I went round the...
3 cool new things being released through Google Analytics
I got an email from Google the other day telling me that I was being moved over onto the new Beta for Google Analytics and I headed over to have a look at the new features. Firstly they have tidied up the interface to make it easier to navigate around...
Worried about the EU legislation changes around cookies?
I've had a lot of enquiries about the new changes to how websites can store cookies which the EU has announced and will be putting into place on the 26th of this month. I wanted to put something up here so that we can help allay fears around use of...
Charity Insights
This month Blackbaud has teamed up with Charity Insight to provide some snippets of data about UK giving online over the last few months/year. The first post which has just gone online was focussed on giving overall in 2010. These numbers are based on...
2010 SONI UK survey - Some reflections
So the 2010 SONI survey has been out for a few weeks now and I wanted to pull out a few items which I think bear speaking about. We do this survey every year and the results are always pretty interesting. You can look back at the past 2-3 years survey's...
Building a Facebook FanPage – Part 5 – Engaging
When you engage with people you make them feel part of the process this automatically creates loyalty and helps with understanding. “The two most engaging powers of an author are to make new things familiar, familiar things new.” William Makepeace Thackery...
Building a Facebook FanPage – Part 4 – Videos
Don’t spend too much of your time building the page before you publish. Make sure it’s got all the info you need to get your message across and that you’ve made it compelling etc but once you get it out there you need something to keep people coming back...
Building a Facebook Fanpage – Part 3 – Photos
It’s a cliché but a picture does indeed paint a thousand words. In the case of the house the pictures from it’s heyday and the pictures from today were quite striking in the contrast of splendour and decay. This was fantastic in getting people to sign...
Building a Facebook FanPage – Part 2 – Configuring the Homepage
Deciding what you want to put on your homepage and what you want people to be confronted with when they hit the site initially is very important. Clicking once again into the Edit settings area of the page will present you with a list of areas, one of...
Building a Facebook Fanpage – Part 1 – The Background Info
A guide to creating a Facebook Fanpage. We’re going to use a fan page that I recently set up as an example of how to set up a page. So stage one – Register and make it clear what you are about. 1. Login to facebook – The new interface has a link to Ads...
Building a Facebook Fanpage – Part 0 – The prelude
I went to visit a local (to me) historic site recently, Cumbernauld House . This house has been sitting since 1731 and is on the site of a castle which goes back centuries before that. When I went along I realised the house had fallen on hard times. A...
BBNC 6.15 is almost ready for release
Blackbaud Netcommunity version 6.15 has just gone into a controlled release phase and is almost ready to hit the streets. This is a major step on for us at Blackbaud as it is the first version that is running on our new Infinity platform . I thought today...
Why would I use Social Media?
So I've been a little bit lax (well a big bit lax) lately with my blog posts and I apologise for that. I've been busy over the last couple of months on various projects. Not least of which is the upcoming release of version 6.15 of Netcommunity...
5 sessions to get you started with Not for Profit Social Media
So you are working in the not for profit space and want to get into Social Media but don't have the first clue how to start? Well you made it here so that's at least a small step . However there is a lot more to it than my ramblings on this blog...
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