The Translator
A blog by Robert McAllen

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Relationship Management Conference 2009
So the Blackbaud Europe conference is upon us once more (starts Monday 12th). It's been rebranded this year as the Relationship Management Conference and has some excellent speakers. Keynote this year is Paul Williamson , head of ticketing for the...
The Internet is no longer the Wild West - 3 Cautionary tales from online
The information commissioner in the UK stated that up to 5 million young people have profile updates on a social media site that could adversely affect education or job prospects. So are you monitoring who is saying what and how online? Here are some...
UK Credit card giving up 18%
So it's the middle of a recession right? doom, gloom, despair...etc...etc..etc...So here is some good news - People gave more last year than the previous year and the trend seems to be going up...not a little more but 18% more. That's a reasonable...
#welovethenhs
I saw something yesterday that made me realise the amazing power of the social network and felt that I should really talk about it. Graham Linehan , an Irish TV writer, made a comment on Twitter about another comment that some right wing folks in the...
Measuring success online - Is this internet thing worth the effort?
I've been away for a while and for that I apologise! Since my last post I've been holed up for a few weeks in our Charleston office strategising around our online products and preparing for work we're going to do next year...all top secret...
Some new cool tools from DigitalLeap...
I was speaking this week at the Digital Leap conference in the ICO in London. Firstly a superb venue for a bunch of geeks as everyone had their own desktop mics with buttons to raise their hands with so the toys endeared the place to this particular audience...
Recording Gift Aid electronically
Some exciting and potentially extremely useful information around Gift Aid and version 6.10 of Blackbaud Netcommunity. We are looking to launch the latest version of the software later this month and although the biggest ticket item will be the level...
Choosing the right medium
So we at Blackbaud have been running a marketing campaign for quite some time now called 'Giving your supporter the choice'. The idea behind this was that no matter what the message - delivering it in the right way will help to get across your...
Why is SMS in decline for fundraising?
I came across two pieces of info last week that I hadn't seen before from the guys over at NFPSynergy that I felt needed looking into further. Firstly the latest installment in their Virtual Promise Survey which was taken last year. In here the percentage...
Stick it on Facebook
Figured I'd go back and look at some of the functionality we've added to BBNC which may have been overlooked in the razzmatazz of other releases. I found one piece that I know I've not been pushing and haven't seen others pushing much...
Raising awareness and funds online
So it's getting up to Easter time and everyone is heading out on an extended weekend here in the UK. I know our US cousins don't get this weekend so I expect to come back to a massive number of emails...especially as I've decided to take a...
Twitter hunting!
So it's Monday...and I'm very tired after a very long weekend. Why - You might ask are you so tired? Well I spent most of the weekend Twitter hunting around the Isle of Arran! For those of you who haven't heard of this idea - it's basically...
Lies, Damn Lies and Statistics
There are two kinds of statistics, the kind you look up and the kind you make up. ~Rex Stout, Death of a Doxy Last week I had the privilege of speaking at the Communicating Success 2009 conference run by Action Planning . This was by far my biggest audience...
Brighton Case Europe Schools 2009
This week I've been down in Brighton at the Case Schools conference. I was presenting my Cool Tools presentation down there. I've made a few changes to the content as things have changed recently. Firstly there was a new Nielsen report released...
Higher Education User Group in Glasgow
So I'll start with a question. Would you ever send out a mailing to your donors and not segment it or tweak it for your audience? No? Then why are so many orgs doing this online? Yesterday I took part in the Glasgow leg of the HE user groups that...
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