Choosing the right medium

So we at Blackbaud have been running a marketing campaign for quite some time now called 'Giving your supporter the choice'.  The idea behind this was that no matter what the message - delivering it in the right way will help to get across your point in a much stronger and more forceful way.  I've been monitoring work done online by various folks in Twitter, Facebook etc and a campaign that caught my eye was one being promoted by Bullying UK.  Now Bullying UK is a very small charity people wise but they have a strong online prescence by utilising some excellent online tools (I've spoken about them before on this subject).

They are currently taking part in a CBS outdoor competition which would win them 100 pieces of advertising space on London buses.  They are doing really well in the competiton and at time of publishing had captured nearly 10% of the online vote.  The campaign is what I am really talking about in this blog.  The great thing about this is that it's a bus campaign that has the tag line 'Bullies, you hide all day and three come along at once'.  The thing is buses are a place that bullying takes place every day so not only is the message getting across but it's also getting across to the people who are being affected by this right at that moment.

So a great example of using a media which kills two birds with one stone but gets across the point in a way that is accessible to the people being affected by the issues.  Sorry not much in the way of technology with this blog I just liked the campaign.

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