Imagine that you are Mr. Belding , principal of Bayside High. It's time for you to send out the Class of 1993 alumni newsletter, and you want to make sure that it goes to each alumnus's address only once. For some of your alumni, that's easy...
In her blog post, A Donor By Any Other Name , Sarah McBride discussed the importance of using the proper Addressee/Salutation for your constituents. The element of this that most often trips up users is selecting the Addressee or Salutation to use in...
It might work with roses, but if you address a donor with a name other than what he indicated as his preferred addressee/salutation, you're not likely to get the same positive response. I realize it shouldn't be that big of a deal, but when someone...