The Spotlight
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Call for Upcoming Conference Feedback
One of the sessions at November's Blackbaud conference will be Effective Pricing and Discounting Strategies for Arts & Cultural Organizations. With that in mind, we wanted to gather as much feedback as possible to tailor the session to your needs...
Add A Facebook Fan Box To Your Site
My colleague Chad recently wrote about 6 Dogooding Webby Things Your Nonprofit Should Check Out , and I wanted to show how quick and easy it is to implement one of those webby things, the Facebook Fan Box. It's not a fit for every organization, but...
The Value of a Ticket
This is a guest post by Michael Culler. Michael is the Managing Consultant for Blackbaud's Arts and Cultural consulting practice. Given the current economy, overall decline in attendance and the competitive landscape for patrons and supporters of...
Even More Potential
I got some feedback on the Potential Revenue Report I put up last month and have made some improvements. Some folks told me that promoters who are used to working with Ticketsmasher (ack!) always ask for reports on free seats totaled by price level. One...
Four strategies to thrive in a down economy
Things are tough all over, and though my wife and I haven't felt much effect yet I'm hearing it everywhere. And finally it's more than just the usual media/political FUD , as I was listening to Morning Edition on my way to the Baud this week...
How Do You Welcome New Clients?
photo by Crossing Sparks When patrons become associated with your organization, either by purchasing tickets or signing up to receive information, do they receive any kind of introductory materials? How do you go about getting lists of new people who...
Tomorrow is Museum Day!
I hope all of you museums out there are participating in the national Museum Day tomorrow, September 27th! Museum day is a great way to get those people who were interested in your organization but not willing to pay admission on the chance that the experience...
Blogging the AZA Conference, Part II
Continuing on with some more stuff I picked up at the conference, there was a big push on social media and keeping a well-maintained web presence. See below for the highlights and some ideas on how you can improve the web experience for your visitors...
Blogging the AZA conference, part I
Sorry for not getting any posts out last week. I was at the conference for the Association of Zoos and Aquariums in Milwaukee and was taking everything in. There were a lot of specific kinds of issues I didn't realize that zoos face, but many of the...
Create maps of your patrons using free online tools
Check out the guest post I wrote today on The User's Edge blog. I explain how to use the RE Export module and a free service called Map a List to create a Google Maps mashup. These tools are not RE-specific though; you can run Marketing Mailing queries...
Choose Your Own Order Details
Patron Edge contains a pretty nice feature that allows you to enter additional order information based on the price type chosen. While you will need to write your own reports for the captured data, you have a lot of flexibility with what it can do. Here...
Selling out is a beautiful thing
The PEO Labs series brings you information or advice on items that are geared towards users who can take high-level concepts or sample code and run with them. Please note that many of the things discussed are not supported. That doesn't mean that...
Filling in the blanks in reports
Imagine this scenario: You have started using the ZIP Code Analysis report pretty regularly to decide where to spend your advertising dollars, but you know that some people slip through without having the marketing or ZIP Code information entered by a...
Send an SMS blast to patrons using free online tools
You've used Patron Edge for a while, gotten the hang of Marketing Mailing, and are pretty good at generating lists for brochures and email blasts. But have you considered the possibility of using the system to send out an SMS blast to the mobile phones...