Hi! I'm Emily Cunningham and I work at
Blackbaud Europe as the UK Market Product Manager. What does that actually mean you might ask? Don't worry - I get that a lot. The answer isn't easy though. It means lots of different things but essentially I am responsible for uncovering the wants and needs of the UK not-for-profit market and then developing our solutions to align with those wants and needs. So that can mean anything from evaluating current usage of products in market today such as
The Raiser's Edge, to taking new products to market such as
Blackbaud Direct Marketing. It can mean conducting market research, working on partnerships, managing our Client Advisory Board, etc.
But ultimately it means doing a lot of listening - to customers, to prospects, to consultants, to the market.
That said, I think blogging can sometimes be a one-way conversation - with the blogger pushing information out. But I'd like to think that this blog is a dialogue. So I'll try to keep my posts relevant and concise and I hope that you will try to not only read them but comment on them. Let me know what you are thinking!
And since the nature of my position covers a little bit of everything - that's what you can expect on my blog as well. There might be posts about our products, posts about market trends, posts about Blackbaud news, etc. It is all open game.
Looking forward to hearing from you on future posts!