Shopping Has Never Been More Fun and Rewarding

Obviously, everyone has enjoyed shopping in one form or another whether it is on-line or in a regular store. From the early part of this decade until last year the on-line shopping statistics were growing rapidly. They are still growing but the pace has slowed according to Forrester Research. Perhaps the most telling aspect of the recent results in the on-line shopping world is that the average transaction has dropped slightly.

I truly believe that on-line shopping will swing back into high growth mode again next year. It will hard to stop it with the large growth occurring in broad band usage as shown below.

Such stats and insights are important to know for any non-profit organization with a web site presence. (Let's hope the percentage of NPO's with web sites is now near 100%!)

The reason I say it is vital to know, is due to the key role shopping can play in increasing the bond between your constituents and your NPO. Any of your supporters who have embraced your mission are more than likely to want to display their loyalty via items with your logo or cause outlined. In addition, this can be a superb auxiliary source of revenue for your non-profit.

Earlier this year eTapestry made this potentially key part of many of our customer's web sites come to life via our new shopping cart module. This great addition to our product line provides an easy way to sell any type of product via the web site with all important data flowing directly into the eTapestry database. It also automates all transaction processing while providing appropriate receipts and follow-up emails. Appropriately it is a one-stop shop for non-profits requiring this functionality!

Make It Right Foundation

National Railroad Museum

Hopefully we can help many of you make this additional relationship building and revenue generating tool come to life!