Well, here we go...again.

Let me introduce you to "The Thread".  This is the official blog site for the eTapestry product.  Here at eTapestry we like to be cutting edge, however it would appear that we are getting a late start into this blogging world.  While this is a new blogging site for eTapestry, I can only hope it turns out better than the last one we tried. 

Back in the day (some nine years ago), we thought it would be cool to let our customers interact with each other on what was then called a "list serve".  After getting it all set up, what lives in the Annals of eTapestry lore happened next.  I sent it out to ALL of our customers on a Friday evening, thus automatically opting them into membership to what we thought would be one of our greatest tools in communication with our customers.  A can't miss foray into social networking, which happened to be called "Threads".  I went home that night dreaming of the wonderful interaction and posts between eTapestry customers and their love of the eTapestry product. 

Wow, somebody wake me up! 

Reality hit the next day (Saturday) as our only sales person at the time called to let me know that our list serve was running out of control.  There were plenty of posts, but none like I had hoped for. Some folks who did not appreciate their automatic inclusion to membership had some rather harsh things to say, which then went to EVERY customer, who then responded with their own thoughts back to EVERY customer, who then....well you get the picture.  Before I could frantically get Threads turned off, I had turned off every one of our customers from using the darn thing.  A few months later, it was re-launched (without the auto membership feature and a new moderator feature) but it never took off.  People joined but just sat on the sidelines and never contributed to it, and it finally faded away into the sunset.

So, here we go again, which I guess you know since you are here reading this. It is now called "The Thread" and we really want you to join in the discussions we have here and not just sit on the sidelines waiting for someone else to join the conversation. We hope to post things such as product stuff, how to's, new feature information, marketplace gossip, storytelling, info on fun eTapestry events, show/conference recaps and much more. We hope you will learn from them, discuss them and let us know what you think of them. We want this to be a growing, thriving community of eTapestry users and fans, who let us know what they are thinking. 

So, check back here often to see what is new and we look forward to hearing from you.