A client recently asked "Do you have any suggestions on how to not have our email go into people's junk folder?" Hitting the inbox is the holy grail for email marketers and whether you believe it or not non-profits who send email are definitely...
This is a very short post and the information is incredibly obvious, yet many mailers tend to ignore it. It all boils down to this: Treat others as you would like to be treated. Treat each of your email addresses as if it were a person - not just an email...
The Federal Trade Commission (FTC) has recently approved a clarification to the CAN-SPAM Act of 2003. These new rules went into effect on July 7th, 2008. All email senders are encouraged to adopt the relevant changes as soon as possible to prevent possible...