Email's Golden Rule

This is a very short post and the information is incredibly obvious, yet many mailers tend to ignore it.

It all boils down to this:  Treat others as you would like to be treated.

• Treat each of your email addresses as if it were a person - not just an email address.
  
• Only send email to people who want it. You don't like it when you receive email you didn't ask for - right?
  
• Encourage people to join your mailing list by offering them something they want – like useful information – then deliver it.
  
• Ask people to trust you by adding your email address to their contacts or safe list – but don’t violate their trust.
  
• Tell people up front what you will be sending and the frequency – then stick to it.
  
• Tell people about things that are interesting to them – don't waste their time.
  

Happy mailing! 

<>< Chris ><>