The Bullseye
The Official Blog of Blackbaud Direct Marketing

Operational reports

Posted: Oct 07, 2009 by Brian Crawford | with no comments
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On Friday, October 2nd, BBDM released a patch that included three new operational reports!  These reports provide information about the day-to-day operations of your business, and can be printed or emailed to stakeholders who are not users of the BBDM system (management, vendors, etc).  The new reports include:

Export Definition File Layout Report

The Export Definition File Layout report provides a list of output fields contained in an export file.  This report can be sent along with the export file to give the consumer of the report an idea of what is contained in the file.

Mailing Summary

The Mailing Summary provides a brief overview of selected mailings that are active and inactive.  You can filter the summary to include a selection of mailings within a given date range for a given source code.

Segmentation Report

The Segmentation Report enables you to communicate information about segmentation in an active or inactive marketing effort to stakeholders that are not users of the program.  This information includes segments, their order, their coding, the number to be mailed, and all segment criteria.  You can choose the amount of detail that shows on the report.  It can be printed or emailed to stakeholders.


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