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<?xml-stylesheet type="text/xsl" href="http://forums.blackbaud.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>&amp;#169; 2009 Org. Name - All Rights Reserved // The hidden potential of footers</title><link>http://forums.blackbaud.com/blogs/design/archive/2009/04/13/169-2009-org-name-all-rights-reserved-the-hidden-potential-of-footers.aspx</link><description>In my research for this particular post, I noticed that most organizations, including some fairly large ones, are not taking advantage of the hidden potential of footers. The approach is a fairly standard, boring and expected one with the format of (c</description><dc:language>en</dc:language><generator>CommunityServer 2007 SP2 (Debug Build: 20611.960)</generator><item><title>re: © 2009 Org. Name - All Rights Reserved // The hidden potential of footers</title><link>http://forums.blackbaud.com/blogs/design/archive/2009/04/13/169-2009-org-name-all-rights-reserved-the-hidden-potential-of-footers.aspx#49479</link><pubDate>Fri, 13 Nov 2009 17:09:09 GMT</pubDate><guid isPermaLink="false">f90a95a0-00e2-4810-8af8-0bbdde08f853:49479</guid><dc:creator>Mens Shaved Pics</dc:creator><description>&lt;p&gt;emm... amazing &amp;nbsp; :)&lt;/p&gt;
&lt;img src="http://forums.blackbaud.com/aggbug.aspx?PostID=49479" width="1" height="1"&gt;</description></item><item><title>New England Province of Jesuits Wins Award for Faith-based Standard of Excellence</title><link>http://forums.blackbaud.com/blogs/design/archive/2009/04/13/169-2009-org-name-all-rights-reserved-the-hidden-potential-of-footers.aspx#44597</link><pubDate>Thu, 24 Sep 2009 16:14:11 GMT</pubDate><guid isPermaLink="false">f90a95a0-00e2-4810-8af8-0bbdde08f853:44597</guid><dc:creator>Sans Profit Design</dc:creator><description>&lt;p&gt;We are proud to announce that our esteemed clients, New England Province of Jesuits have won the award&lt;/p&gt;
&lt;img src="http://forums.blackbaud.com/aggbug.aspx?PostID=44597" width="1" height="1"&gt;</description></item><item><title>Twitter Trackbacks for                 ?? 2009 Org. Name - All Rights Reserved // The hidden potential of footers - Sans Profit Design         [blackbaud.com]        on Topsy.com</title><link>http://forums.blackbaud.com/blogs/design/archive/2009/04/13/169-2009-org-name-all-rights-reserved-the-hidden-potential-of-footers.aspx#44019</link><pubDate>Sat, 29 Aug 2009 19:16:29 GMT</pubDate><guid isPermaLink="false">f90a95a0-00e2-4810-8af8-0bbdde08f853:44019</guid><dc:creator>Twitter Trackbacks for                 ?? 2009 Org. Name - All Rights Reserved // The hidden potential of footers - Sans Profit Design         [blackbaud.com]        on Topsy.com</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;Twitter Trackbacks for &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; ?? 2009 Org. Name - All Rights Reserved // The hidden potential of footers - Sans Profit Design &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; [blackbaud.com] &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp;on Topsy.com&lt;/p&gt;
&lt;img src="http://forums.blackbaud.com/aggbug.aspx?PostID=44019" width="1" height="1"&gt;</description></item><item><title>re: © 2009 Org. Name - All Rights Reserved // The hidden potential of footers</title><link>http://forums.blackbaud.com/blogs/design/archive/2009/04/13/169-2009-org-name-all-rights-reserved-the-hidden-potential-of-footers.aspx#40853</link><pubDate>Thu, 16 Apr 2009 19:37:20 GMT</pubDate><guid isPermaLink="false">f90a95a0-00e2-4810-8af8-0bbdde08f853:40853</guid><dc:creator>Daniel Buzzell</dc:creator><description>&lt;p&gt;Great post.&lt;/p&gt;
&lt;p&gt;A functional footer is an awesome way to raise the relevance of key pieces of your site. Even if it is something that is further down in the site design it is still something that is repeated across every page of your site. Even something as simple as your mission statement or your core values would be great to hammer home on a consistent basis. The Barak Obama site and the Lance Armstrong site do a really great job of reinforcing their brand in their footers with “powered by hope” and “live strong.”&lt;/p&gt;
&lt;p&gt;I would love to see more sites that take this a step further and actually dynamically target that content for their different user groups. If you are going to use that space to reinforce content on your site, why not cater to specific audience members? Who says that my footer quick links have to be the same for my school’s students, parents, alumni, and staff?&lt;/p&gt;
&lt;p&gt;I would love to see someone really take this trend to the next level. The footer for the White House site is a bit overwhelming. It would be amazing if they could present their plethora of links in a way that is significant for me.&lt;/p&gt;
&lt;p&gt;If you don’t need to reinforce that information across the entire site, you could use a footer specific to various sections of your site. Even if you cannot target a user group you can still make the footer more relevant by relating it to information in the current section. However, segmenting it by page would be a bit much.&lt;/p&gt;
&lt;img src="http://forums.blackbaud.com/aggbug.aspx?PostID=40853" width="1" height="1"&gt;</description></item><item><title>re: © 2009 Org. Name - All Rights Reserved // The hidden potential of footers</title><link>http://forums.blackbaud.com/blogs/design/archive/2009/04/13/169-2009-org-name-all-rights-reserved-the-hidden-potential-of-footers.aspx#40852</link><pubDate>Thu, 16 Apr 2009 19:35:03 GMT</pubDate><guid isPermaLink="false">f90a95a0-00e2-4810-8af8-0bbdde08f853:40852</guid><dc:creator>Daniel Buzzell</dc:creator><description>&lt;p&gt;Great post.&lt;/p&gt;
&lt;p&gt;A functional footer is an awesome way to raise the relevance of key pieces of your site. Even if it is something that is further down in the site design it is still something that is repeated across every page of your site. Even something as simple as your mission statement or your core values would be great to hammer home on a consistent basis. The Barak Obama site and the Lance Armstrong site do a really great job of reinforcing their brand in their footers with “powered by hope” and “live strong.”&lt;/p&gt;
&lt;p&gt;I would love to see more sites that take this a step further and actually dynamically target that content for their different user groups. If you are going to use that space to reinforce content on your site, why not cater to specific audience members? Who says that my footer quick links have to be the same for my school’s students, parents, alumni, and staff?&lt;/p&gt;
&lt;p&gt;I would love to see someone really take this trend to the next level. The footer for the White House site is a bit overwhelming. It would be amazing if they could present their plethora of links in a way that is significant for me.&lt;/p&gt;
&lt;p&gt;If you don’t need to reinforce that information across the entire site, you could use a footer specific to various sections of your site. Even if you cannot target a user group you can still make the footer more relevant by relating it to information in the current section. However, segmenting it by page would be a bit much.&lt;/p&gt;
&lt;img src="http://forums.blackbaud.com/aggbug.aspx?PostID=40852" width="1" height="1"&gt;</description></item></channel></rss>