Connections
A blog by Steve MacLaughlin

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Does Online Cannibalize Offline Fundraising?
This question seems to come up all the time when looking at online giving trends. It came up just the other day at the Institute of Fundraising Nation Convention in London . And the answer to the question is very simple — it depends. Your Results May...
2009 Institute of Fundraising National Convention
This week is the Institute of Fundraising National Convention here in London. The Institute of Fundraising is the professional body for fundraising in the UK and the national convention has a big event since 1988. There will be over 1,700 attendees from...
When Marketing and Fundraising Collide
We see it all the time. Marketing sees the Web as part of its overall communication strategy. Fundraising sees the Web as a place to engage donors at lower costs and reach out to a broader set of constituents in new ways. Ultimately, they both want to...
Multichannel Marketing Mojo
There is a lot of talk and discussion about multichannel communication out there in the nonprofit world. Organizations want to do it, consultants recommend ways of doing it, and technology vendors claim to have the tools to actually get the job done....