Connections
A blog by Steve MacLaughlin

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Creating a Social Networking Strategy (Part 1)
This is a follow-up to Creating a Social Networking Strategy (Part 0) that originally appeared on this blog and also as a guest post on Beth Kanter's blog . One of the key takeaways from Part 0 is that once you stop just playing around with social...
Blackbaud's Social Media for Nonprofits Web Seminar Series
Blackbaud has been doing another web seminar series. This one is all about Social Media for Nonprofits . This series will give you all the tools you need to fill your social media toolkit! Internet experts Jeff Patrick, president of Common Knowledge ...
Social Media Explained — 140 Characters at a Time
Social Media is another powerful communication channel just like person-to-person, telephone, direct mail, email, web, and text messaging. Social Media is different from traditional broadcast media, like newspapers, television, and film, because it allows...
NetWits Summer Camp - Day 4 - Social Media Demystified
NetWits Summer Camp is all about social media today. There's so much to cover and so much to talk about. But I think that it's important to tie social media into how it fits within a broader online strategy. The social media landscape is constantly...
Sign Up for NetWits Summer Camp
Today, Blackbaud is announcing that registration for NetWits Summer Camp is now open. NetWits Summer Camp is a free five-day series of web seminars covering what every nonprofit needs to know about its website, email marketing, online fundraising, social...
Twitter by the Numbers
There have been a lot of statistics coming out lately about Twitter. I'm sure there will be more headlines about Twitter given today's little outage . What follows is a sampling of some various statistics that have been published lately. Here...
Social Media is a Big Waste of Time
That's right, I said it. You've all been thinking it. Admit it. A lot of time is spent these days talking about social media and working on social media. But is it all just a big waste of time? Social media is a big waste of your organization's...
Upcoming NetWits Live @ San Francisco Event
NetWits Live is coming to the Hyatt Regency in San Francisco. Blackbaud Internet Solutions has teamed up with TechSoup Global to provide sessions on social networking, Web 2.0, email best practices, and more at this free, one-of-a-kind, half-day event...
The Baudcast Goes Green
Episode 16 of The Baudcast is all focused on environmental organizations. It sheds some light on how they are leveraging Web 2.0 and other technologies to move their mission forward. Blackbaud's Chad Norman has pulled together an all star cast that...
Book Review of CauseWired
Tom Watson explores the societal impact of online social networks in his new book CauseWired: Plugging In, Getting Involved, Changing the World (Wiley, November 2008) CauseWired is the first book focused on making sense of social media in the nonprofit...
The Illusion of Control
Gerry McGovern is a web content management guru. He's a very popular author and speaker on the subject. I had the good fortune of meeting Gerry a few years ago at a CASE conference in the UK. Every week, since 1996, Gerry has published an e-newsletter...
Social Networking Ideas and More
The latest episode of The Baudcast covers a lot of topics and is well worth a listen. Episode 14 is nearly 40 minutes long and a lot of the discussion is around the value of social networking and how nonprofits can begin to leverage it. The panel discussion...
2008 AMA Nonprofit Marketing Conference
Today's blog entry is coming from Washington, DC and the 2008 American Marketing Association's Nonprofit Marketing Conference . This is a three-day conference with a variety of speakers and sessions all around the theme of "Telling Your Story...
Connecting Some Different Dots
Here are a couple of different connections worth checking out... The Baudcast - Episode 8 This episode discusses Blackbaud NetCommunity v5.5, social networking noise, the European SONI Survey, and an interview with Marc Pitman . The panel discussion includes...
Social Networks: It's (still) about the Relationship
Last week, TechCrunch published an article about the Causes Application that was also syndicated in the The Washington Post and picked up by many nonprofit media outlets and bloggers . Causes reported the online fundraising results from their first year...
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