2008 AMA Nonprofit Marketing Conference

Today's blog entry is coming from Washington, DC and the 2008 American Marketing Association's Nonprofit Marketing Conference. This is a three-day conference with a variety of speakers and sessions all around the theme of "Telling Your Story: From Vision to Results."

This morning I'll be doing a 4-hour workshop called "One to One Marketing: Using Technology to Connect with Individuals" with Michael Cervino, Vice President and Co-Founder of Beaconfire Consulting.

The session is going to try and demystify channel communication and how to do some real integrated marketing. Lots of information, several examples of integrated marketing in action, and then we'll give some attention to the most effective online channels. It wouldn't be a workshop without some interaction so there will be a audience analysis and communication planning exercise.

Get more information about the session and download a copy of the presentation by visiting the Beaconfire Wire blog.