Connections
A blog by Steve MacLaughlin

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Questioning Social Networking

I'm spending some time this morning finishing my presentation for this week's Blackbaud Interactive Internet Symposium in New York City. I have developed a reputation for constantly tweaking my slides right up until the last minute. Alfred Hitchcock once said that "self-plagiarism is style" and I guess this has become my style.

I've spoken about Web 2.0 in the past, but this time I'm planning on going a few levels deeper. My latest presentation is called "What Social Networks Should Be Doing For You" and I'm going to attempt to answer some key questions including:

  • What is Web 2.0?
  • What is Social Networking?
  • Who uses it?
  • What are they doing?
  • Where do they get all that free time?
  • Why should you care?
  • What are Nonprofits doing with Social Networking?
  • What is and isn't working?
  • What should you be doing?
  • How do you get started?
  • Where do we go from here?

A lot of things to tackle in 75 minutes. I also need to find time to explain some concepts, show how the moon landings were a hoax, and attempt to answer some questions from the audience. I'm looking forward to it.


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