Embracing Nonprofit 2.0 in Your Organization
FundRaising Success has posted my "Embracing Nonprofit 2.0 in Your Organization" article online. It's part of their monthly ProSpeak spotlight series that is only available online. The ideas in the article came out of an Internet strategy meeting hosted by one of Blackbaud's clients last year.
Almost every organization that I've spoken with in the past few years has struggled with getting their key stakeholders to embrace and value emerging technologies. I don't think you have to understand or appreciate all the bits and bytes, but you do need to recognize how new technologies can transform how your organization can interact with constituents.
How do you start that transformation? What mindset does it take to jumpstart change? The article breaks it down into four core ideas:
-
Personalize Your Mission
-
Embrace Your Frienemies
-
Integrate Your Channels
-
Measure Your Progress
These aren't "just add water" solutions but they can hopefully get things moving in the right direction. And momentum is one of the most powerful forces in the universe.