A reverse invasion of media

Lindsey Robbins — Wed, 10 Sep 2008 13:36:00 GMT

We all know in the last year or two tv and movies have invaded the Internet in all new ways. (My favorite... hulu.com). But yesterday, when I got home from work I was flipping through the channels and stumbled onto Oprah using Skype on her tv show. What? When did that happen? She had a regular show on her favorite music artist discovery of the summer Charice. I don't know much about Charice and would have changed the channel except Oprah had two regular ordinary people on the show participate via Skype (phone and video). I think they were just fans of the singer. They participated from their own home. I thought that was pretty cool. Usually TV is heavily produced but bringing the audience into the show, even if they can't come to Chicago, is sweet and oddly feels more authentic!

This week's task is to finally bite the bullet and learn some more about Skype. After all, if Oprah starts using it, you know all the rest of the media are going to jump on the bandwagon.

Are the emerging social media tools becoming ingrained in mainstream media? If yes, I guess we need to start looking further on the horizon for even cooler ways to interact.

Chatterbox : Skype

A reverse invasion of media