A while back, Steve and I wrote a blog post about brand reputation and how to discover what people are saying about you . Therefore, I was excited today to read an excellent article from the New York Times on the same subject ( http://www.nytimes.com...
Your brand reputation (either personal or professional) is an important aspect of your business. Being "in the know" about what people are saying about your brand is important. Unfortunately, branding is not like the world of glitz and glamour...