Managing an Online Reputation
A while back, Steve and I wrote a blog post about brand reputation and how to discover what people are saying about you. Therefore, I was excited today to read an excellent article from the New York Times on the same subject (http://www.nytimes.com/2009/07/30/business/smallbusiness/30reputation.html?_r=1). Check out the article for even more thoughts about how you manage the task of your brand reputation with social media tools. While the article is meant to help small businesses, many nonprofits are in the same position. How do you handle this important, yet growing responsibility? Hopefully, with more awareness more great articles like this can provide resources and ideas for getting started.